2025 Q3: Emerging Markets Drive Volume Growth

Q3 2025 saw emerging markets become critical for volume growth. Brazil led with 38% year-on-year thermos sales growth, followed by Saudi Arabia and the UAE (32% growth). Brands adapted with desert-resistant designs and affordable family-sized models, pushing emerging markets to 29% of global revenue—up from 21% in 2023.

In Q3 2025, emerging markets—once afterthoughts—became critical for thermos brands chasing volume. South America led the charge: Brazil’s thermos sales rose 38% year-on-year, driven by a growing middle class and popularity of outdoor activities like hiking and beach trips. Middle Eastern markets followed, with Saudi Arabia and the UAE seeing 32% growth as consumers embraced “on-the-go” lifestyles post-pandemic.

Brands adapted their offerings for these regions: Halers launched desert-resistant thermoses with UV protection, while Lock&Lock introduced affordable 300ml models for families. By September, emerging markets contributed 29% of global thermos revenue—up from 21% in 2023—proving their role as future growth engines.

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